Customer Experience – The Brand Differentiator
A recent survey found that customer experience will overtake price and product as the key brand differentiator by 2020.*
Organizations empowered by intelligent customer service increase advocacy and loyalty to their brands by creating effortless experiences that are a natural extension of the way people engage day to day.
Companies are challenged by higher than ever expectations from their customers, 66% of customers expect a response the same day, 43% within an hour. Customers are very vocal on social media if their expectations are not met.
Delighting a customer at every interaction can only be managed by a company that has full visibility and access to the data about that customer and their interactions with your company at their fingertips in order to satisfy these customer expectations.
Cloud-based CRM can help you to meet customer expectations, placing Cloud CRM at the heart of your organization is critical.