Listen to Conversations on Social Media around your Brand, Business, Products, and Competitors.

 In Microsoft Dynamics CRM Blog

Microsoft Dynamics CRM Social Listening , a social listening and analytics tool which allows you to trawl over social media channels to engage with customers and prospects

Social Listening helps you;

  • understand what customers are saying about your brand and products,
  • understand the number of conversations about the things you are tracking
  • understand what your competitors are saying
  • understand what social channels customers are talking about your products on to help you focus your marketing campaigns

So why do you need to think about Social Listening?

Although it varies greatly with product complexity and market maturity, today’s buyers might be anywhere from two-thirds to 90% of the way through their journey before they reach out to the vendor.  – Forrester

By using Social Listening for campaign tracking you can determine what people are saying, people are brutally honest on social media and you are able to glean honest and immediate responses and react to those

Watch this short video to see how the Social Listening capabilities in Dynamics CRM enable you to listen to customer sentiment and deliver the information your customers are looking for.

So what’s next? Talk to Us to learn more about how leading organisations are improving their lead generation effectiveness and increasing sales by staying in better touch with their audience and leveraging the power of Dynamics CRM

Natasha Spurr
Natasha is an experienced CRM professional with a unique ability to work across both marketing and sales functions. As CRM Marketing Manager at Edgewater Fullscope, Natasha has helped the organization to achieve multiple global partner awards and leadership status across the UK and beyond.
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