The Battle to Keep Things Business as Usual

 In Clients, Microsoft Dynamics CRM Blog

Does your organisation need to find a tool that can help it to steer a smooth course through a changing political landscape?

We are half way through 2017 and it is business as usual. But this year, perhaps more than any other year, ensuring that it is business as usual has meant being agile enough to cope with some fairly fundamental changes. For many, maintaining business as usual is like the image of the swan moving serenely and effortlessly over the surface of the lake, while underneath its legs are frantically moving to propel it forward and steer it around any obstacles.

Businesses have always needed to be agile to fulfill the desires and needs of their customers. These days, a large part of executive decision-making must come from the need to adapt to changes to the global and local political landscape. In the UK, the Brexit vote, the resulting negotiations and a General Election bring with it new policies that directly or indirectly affect businesses. In the US, the change of political administration in January and the very different approach that the new US President is taking, will also affect global business in various ways.

Some political changes are hard to plan for and some may come with little warning. Some may be targeting businesses and others will have an unforeseen or unexpected impact. Your organisation does not have to paddle furiously beneath the water to make sure it is business as usual. The key is to have a tool in place to help plan for uncertainty and to enable a fast reaction to anything that does impact your business. Technology really can be key in helping you achieve this, and a good Customer Relationship Management solution may be just the tool you need.

CRM will help you with customer contact management, but it can be so much more. It can help sales and marketing and build brand loyalty.

It will help you to streamline processes and help you to make informed decisions about the market you are in, about your customers and about your future growth.

Whether you are a CFO, CTO, CIO, CSO, CMO or a CEO, CRM can be just what you need to keep your business gliding efficiently and effortlessly into a certain future.

To learn more about how CRM can help your business to be more agile in a changing political landscape download our executive briefing.

Natasha Spurr
Natasha is an experienced CRM professional with a unique ability to work across both marketing and sales functions. As CRM Marketing Manager at Edgewater Fullscope, Natasha has helped the organization to achieve multiple global partner awards and leadership status across the UK and beyond.
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