The problem with Manual Processes – CRM offers the solution

 In Microsoft Dynamics CRM Blog

You understand the importance of having solid business processes in place and, as your business grows, you’re keen to develop them even further. You also recognise the value in ‘growing your own talent’ and supporting individuals with the potential to flourish. It seems a natural progression, then, to combine these two key elements, encouraging your talent to get involved in developing your processes, becoming ‘champions’ within your organisation.

But this can leave you in a somewhat vulnerable position; an over-reliance on manual processes that’s leveraged against just a select few individuals. At best, this results in a great deal of time – too much time – being spent on laborious work that doesn’t allow your ‘home-grown’ talent to do much more than push papers. At worst, should those individuals choose to leave your business, what position are you left in? Could you easily pick up and carry on?

A forward-thinking CRM system offers the solution. Microsoft Dynamics CRM allows users to develop automated processes – or workflows – that eliminate the need for time-intensive (and potentially dangerous) manual activity. The result? Businesses are no longer leveraged against individuals, they’re not reliant on manual processes that can easily fail and that ‘home-grown’ talent can actually focus on more valuable, rewarding work with greater productivity and return.

So, let’s get down to the nitty-gritty. What can these automated processes actually do? The great news is that they can be as simple or as detailed as you require, giving you the scalability and flexibility that your business needs. From a simple routine task such as automating the distribution of a customer service email to a series of activities that support wider business strategies, they exist to drive efficiency, productivity and mitigate risk.

Is your business in a potentially vulnerable position? Could the automation of administrative tasks free up time, talent and money in your organisation? Talk to us to find out more.

Natasha Spurr
Natasha is an experienced CRM professional with a unique ability to work across both marketing and sales functions. As CRM Marketing Manager at Edgewater Fullscope, Natasha has helped the organization to achieve multiple global partner awards and leadership status across the UK and beyond.
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