What is XRM? eXtended CRM?

 In Microsoft Dynamics CRM Blog

XRM is simply CRM tailored to suit your organisation.

Let’s start by first explaining the term CRM.

Customer Relationship Management, traditionally known to be used by sales, marketing and customer service teams to manage traditional customer and prospect relationships.

So why create a new name?

The reason is that your organisation might need to manage other non-traditional relationships anything from manufactured products, exhibitor records, permits, contracts etc. etc. XRM, X (any value or name) Relationship Management is sometimes called eXtended Relationship Management so no matter what your business processes are or what industry you work in or who your customers are CRM can be tailored to your needs.

Please watch this fun video which will highlight how CRM can be tailored to any of your organisation’s needs.

If you thought CRM wasn’t for you Think Again talk to us today and discover how other organisations are utilising Microsoft Dynamics CRM

Natasha Spurr
Natasha is an experienced CRM professional with a unique ability to work across both marketing and sales functions. As CRM Marketing Manager at Edgewater Fullscope, Natasha has helped the organization to achieve multiple global partner awards and leadership status across the UK and beyond.
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